Displaying 241 - 270 of 310 in total
Hiring Marketing Manager Vs. Marketing Agency - Here's The Math
Host, Tim Brown, and his guest, Greg Toler, look at the advantages of hiring a marketing manager and how they compare to the advantages of using the services of a mark...
7 Critical Questions to Ask Your SEO Agency (w/ Cody Warren)
We talk about the key things to dig into if your making sure your agency, or an SEO agency you're considering is legit.
8 Leadership Lessons at Hook Agency: A Few Things We’re Learning
Cole and Bea join for a candid conversation on things we've learned about leadership so far, how the team is growing and give a little window into our thought processe...
Five Marketing Strategies That Every Roofer Should Be Using
I chat about the types of marketing you SHOULD be doing – on marketing. Many of which you can do yourself, without hiring a roofing marketing agency.
5 Marketing Scams Roofers Should Avoid
Tim shares some roofing scams every roofing company should avoid.
Guaranteed Leads Companies for Roofers - Are They Legit (w/ Dmitry Lipinskiy of Roofing Insights)
(w/ Dmitry Lipinskiy of Roofing Insights) We chat about Guaranteed Leads stories and why it's better to build your brand.
20 Local Marketing Methods Besides SEO or PPC
SEO isn't the only marketing we love! Even though search is what we handle, we do all kinds of marketing for ourselves and you should to. Here are some amazing local m...
Aerial vs. Onsite Estimates for Roofers / Eagleview vs. Hover
We break down the pro's and con's of Aerial vs. Onsite Estimation tools with Mark Bloom from Hover. HOVER transforms smartphone photos of any property into an accurate...
Why Contractors Should Be on Linkedin & How to Win There (w/ Jarrett Thomas of iPullRank & Lee Gaul)
The Linkedin in Algorithm is favorable for folks that want to post about their business – vs. Facebook. Consider joining and checking out what kinds of audiences you c...
Why Contractors Should Be on Linkedin (w/ Lee Gaul and Jarrett Thomas of iPullRank)
We talked about whether contractors should be on Linkedin, what kind of content to publish, and getting more engagement there.
Improving Contractor Sales Systems (w/ Tommy Stanek of A-Team Construction)
Tommy Stanek and I chat about roofing and remodeling sales systems, how COVID-19 is affecting contractors (he's in Madison, Wisconsin) and how to help your team have a...
May '20 Google Update + Post Covid Search (Lee Gaul + Jarrett Thomas, iPullRank)
Jarrett Thomas of https://ipullrank.com/ and Lee Gaul talk through the May Google Algorithm update, and what might happen in search if / when COVID-19 starts winding d...
6 Marketing Scams to Avoid
HomeAdvisor selling you trash leads? Houzz or Yelp trying to get you to spend thousands? Stop! Don't spend unless you know the clear path to ROI.
3 Surges in Home Improvement & How They Affect Lead Generation
Bea and I discuss surges in the home improvement market. In sales, events/video, and the pent up demand after the initial lockdowns start to subside.
SparkToro Review + Finding Homeowners on Facebook Ads
According to SparkToro – SEO’s might use SparkToro’s data to “SparkToro can help you find exactly those sources that reach the link-likely, amplification-primed groups...
10 Keys to Avoid SEO Disaster During Website Redesign
These are some really simple things but they are absolutely essential to making sure that you don’t totally ruin your website's rankings when doing a redesign.
Working Remote? 9 Tips for Maintaining Company Culture
If you have some people working remotely – it's important to maintain culture. Here's how we're doing it! Some interesting suggestions in here?
Examples of Innovations During COVID-19
✓ Innovations in the Medical Industry ✓ Food Service Companies ✓ Fashion and Clothing Industry ✓ Remote Working and Thriving ✓ Leasing and Realty ✓ How to Market ...
Alert: CARES Act - Payroll Protection Program FAQ's
The CARES act just opened up a ridiculous amount of working capital for small businesses during this global pandemic. More about these forgivable loans - here: https:/...
Why Now is The Best Time to Push on Your Brand (w/ Greta Whittenberg of Creativ Endeavor)
✓ What is Branding? ✓ What does Branding do for you? ✓ When is the right time to do a logo refresh? ✓ Things that help a company thrive in a downturn ✓ Brand ✓ Reputat...
10 Tips for Persuasive Copy (+Covid Opportunities)
✓ Look for the opportunities amidst Covid. ✓ Once you see new surges, push into them. ✓ Use the Word “You” ✓ Capitalize on FOMO ✓ Use Bulleted or Numbered Lists ✓ Sup...
Get The Most Out of Your Construction Business Management Systems (w/ Co-Constructs Spencer Padgett)
✓ Companies aren’t getting the MOST out of their software … which can cause a lot of PAIN… ✓ How should construction companies be using their business management syste...
The Tools Won't Do Marketing For You
✓ What should we learn from landing page tools like Clickfunnels, LeadPages, Unbounce strengths? ✓ Why I don’t suggest building your business ON clickfunnels ✓ Why som...
The “Lead Conversion Gap” & Changing Customer Expectations (w/ David Tal from Verse.io)
✓ How is consumer behavior changed? ✓ Businesses haven’t adapted ✓ What is the the best phone etiquette for service providers? ✓ What is the text etiquette? ✓ How do...
13 Keys for Better Contact forms: Get More Website Form Fills
✓ Simplify the fields - get down to nuts and bolts (you can follow up w a questionnaire) ✓ Fields should match the expected size of the answer ✓ Button should Fit it ...
Important Leadership Lessons to Avoid Losing Your Best Employees (w/ Todd Dawalt)
✓ What are some of the biggest problems you’ve seen with owners trying to motivate people. ✓ How do dig up and solve problems without having a complete breakdown? ✓ Wh...
Amplify Rankings with This Easy On-Page SEO Checklist
✓ Add a Photo ✓ Make the photo file name-like-this.jpg with the keyword phrase in it. ✓ Add alt text on that photo, and other photos on that page ✓ Add keyword to sub-...
Five Principles of Design - How They Effect Website Persuasion + Leads
✔ Balance - Your website should not feel heavily weighted, it should feel even. This doesn’t happen when you have a heavy dark sidebar for instance, and nothing on the...
How to Create Large Guides to Power Serious Rankings & Brand Awareness
✓ Find a topic you want your website and brand to be associated with in peoples minds and the algorithm ✓ Find something you want your team / or yourself to learn more...
How to Steal Your Competitors Featured Snippets on Google
✓ Identify the ones they have with Semrush or Ahrefs ✓ Use the format they have - list, 40-60 word paragraph, table, ✓ Match the structure, use “inspect element” in t...
Roofing Podcast - Hook Better Leads
Welcome to one of the top Roofing Podcasts for marketing, sales, leadership and technology!
If you're seeking valuable insights and actionable strategies to excel in the roofing industry, you've come to the right place. Our dedicated roofing marketing podcast is your go-to resource for everything related to marketing in the roofing sector. Tune in every Friday and enjoy bonus episodes on select Tuesdays to stay informed and inspired.
Join us as we bring together industry-leading experts who specialize in roofing sales. Our roofing sales podcast is designed to equip you with the knowledge and skills necessary to boost your sales performance and achieve outstanding results. From prospecting and lead generation to negotiation techniques and closing deals, our sales coaches share their expertise and practical tips to help you succeed in the competitive roofing market.
We also dive deep into the realm of roofing leadership. Our podcast features accomplished leaders who have made significant impacts in the roofing industry. Learn from their experiences, strategies, and leadership principles to inspire and elevate your own leadership abilities. From building high-performing teams to fostering a culture of excellence, our roofing leadership podcast provides the guidance you need to become a respected leader in the roofing community.
In addition, we explore the latest trends and innovations in roofing marketing. Stay up to date with the rapidly evolving landscape of digital marketing, social media strategies, and branding techniques tailored specifically for the roofing industry. Our roofing marketing podcast delivers insights that will help you develop effective marketing campaigns, reach your target audience, and grow your roofing business.
Don't miss out on the opportunity to enhance your knowledge and skills in roofing sales, marketing, and leadership. Tune in to our roofing podcast every Friday, and mark your calendars for our special Tuesday episodes that delve deeper into the topics that matter most to you. Stay ahead of the competition and unlock your full potential in the exciting world of roofing through our informative and inspiring podcast.
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