The Ideal Roofing Marketing Plan / Marketing Budget (w/ Josh Swisher)
We want to make it easy and just state: The Ideal Marketing Budget is 20% for Google Ads, 20% for SEO, 20% for Angi Leads, Thumbtack or Other Lead Aggregators – and the rest for marketing manager, print materials, video marketing and other miscellaneous efforts. But REALLY - you should assess what has worked for you in the past, and how could you double down on that. We talk about these things in detail in this video with Josh Swisher.
Get The Most Out of Your Construction Business Management Systems (w/ Co-Constructs Spencer Padgett)
✓ Companies aren’t getting the MOST out of their software … which can cause a lot of PAIN… ✓ How should construction companies be using their business management systems for SALES? ✓ How should construction companies be using their business management systems for FINANCIALS? ✓ How should construction companies be using their business management systems for OPERATIONS? ✓ How can a construction business management system become a system of record in case of a lawsuit? Other considerations: ✓ Is it modifiable - in an obvious way? ✓ How easy is to communicate? — ✓ Jimmy Rigged vs. Wholistic systems