Video Marketing Statistics / Why Video Ads Are Better (w/ Patrick Shelton)
Patrick Shelton of Minneapolis' 'Current Resident' joins us https://currentresident.tv/ - Current Resident is a video production team that works with a lot of agencies in town, shares why video ads perform video, and a ton of video marketing statistics.
“By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017.” – Cisco
74% of #B2B marketers say video converts better than any other type of content.
In the past year, the number of advertisers using video in direct-response campaigns across our platforms increased 3.8X
There are 432,000 hours of video uploaded to YouTube daily. Daily!
“59 percent of business professionals feel they can give a piece of content their undivided attention more so today than they could just one year ago. 49 percent of respondents said they are more selective about the content they consume to one year ago.”
Shopback used the Create to Convert method and saw a 5.5X better conversion rate and a 5.7X lower cost per registration from its video ads compared to using still ads alone. And on average, brands using both still ads and video ads saw a 17% higher rate of conversions compared to brands using only still ads.
According to this poll, almost 69% of marketers say video ads outperform image and plain text ads on Facebook, while the best medium for finding a new product is videos, according to almost a third of shippers.
In one example, the agency ClearPivot sees 20% to 30% higher conversion rates with video on Facebook ads. Plus, 22% of people say they use video to gather info on brands.
The first three seconds of a video ad delivers 47% of its value for your brand. In the first 10 seconds, your brand gets 74% of the ad’s value. Make sure you make the most of these critical first few seconds.