September 5, 2020 • 4 Minutes

Use Expert Roundups to Increase Website Traffic (& Sales!)

An age-old strategy to get more people on your website is to ask 10-20 people who are experts in your field a question a lot of your audience & prospects care a ton about… Some call it ego bait – because these people tend to promote the roundup or guide after it’s done. But it can help you with more than just more pageviews. Listen for more

This seriously works – especially if you include people who have audiences of their own – and have the attention of your ideal customers.

But I suggest LEAD GENERATION CHAMPIONS do this for more than just the increase in people promoting your article… and getting a TON of website traffic.

It also can be a great way to make connections and solidify relationships with STRATEGIC PARTNER type people. Folks in your industry that could connect you with a lot of business.

Find a question your audience cares about a lot.
Identify 10-20 small-mid-large audience influencer type people that have the expertise that’s respected by the audience you’re trying to reach.
Reach out with a “hey do you want to be part of an expert roundup”? Email / tweet/ personal conversation.
Roundup the best answers, and make sure the post has great images and makes them look GOOD.
Promote the post aggressively on social media, tag the influencers and potential strategic partners, and have them promote it too.
Little used step 6 – create referral relationships with these folks, and try to send them business as well!

An underutilized business strategy that goes beyond website traffic – content can help you build $-making relationships, and help others build their business too.

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