June 22, 2020 • 7 Minutes

20 Local Marketing Methods Besides SEO or PPC

SEO isn't the only marketing we love! Even though search is what we handle, we do all kinds of marketing for ourselves and you should to. Here are some amazing local marketing methods you should experiment with.

When I was just starting out - I walked around Uptown Minneapolis with flyers I designed, I traded services for a spot in a local magazine, I asked on my personal facebook “who needs a website?” I did free work for local non-profit organizations. Be SCRAPPY. Combine... be creative, and don’t just take expert advice, think critically. Local marketing is more of a combination lock than a key lock or a door you can brute force open.

Posts on Google My Business
Truck Wraps
Yard Signs
Event Marketing - attending festivals, contents, seasonal events, creating events, and sponsoring events.
Referral Systems (calendar reminders to yourself, documented 10% agreements with ‘competitors’, rewarding adjacent providers, BNI and similar)
Facebook + Instagram - regular posting + talking head videos (are you their local expert?), tagging referral partners. Don’t underestimate asking for business on your personal social pages.
Testimonial Videos
A Brand Video… storytelling 1-2 minutes
REVIEWS on Facebook and Google My Business
Linkedin - being the local expert and engaging people.
Linkedin - reaching out to ideal prospects and providing value.
A big-ass sign on the front of your building
Radio spots
Billboard
Cold calling
Letter campaign or direct mail
Speaking at organizations, and events.
P.R. / Doing something newsworthy / connecting with local media production teams and personalities.
Utilizing Influencers
Flyers, business cards, spread it to the people that would be your customers. Where do they hang out, who owns their attention?

(Influencers + Events + Social Media + Referral Systems = Magic?)

Roofing Podcast - Hook Better Leads

Welcome to one of the top Roofing Podcasts for marketing, sales, leadership and technology!

If you're seeking valuable insights and actionable strategies to excel in the roofing industry, you've come to the right place. Our dedicated roofing marketing podcast is your go-to resource for everything related to marketing in the roofing sector. Tune in every Friday and enjoy bonus episodes on select Tuesdays to stay informed and inspired.

Join us as we bring together industry-leading experts who specialize in roofing sales. Our roofing sales podcast is designed to equip you with the knowledge and skills necessary to boost your sales performance and achieve outstanding results. From prospecting and lead generation to negotiation techniques and closing deals, our sales coaches share their expertise and practical tips to help you succeed in the competitive roofing market.

We also dive deep into the realm of roofing leadership. Our podcast features accomplished leaders who have made significant impacts in the roofing industry. Learn from their experiences, strategies, and leadership principles to inspire and elevate your own leadership abilities. From building high-performing teams to fostering a culture of excellence, our roofing leadership podcast provides the guidance you need to become a respected leader in the roofing community.

In addition, we explore the latest trends and innovations in roofing marketing. Stay up to date with the rapidly evolving landscape of digital marketing, social media strategies, and branding techniques tailored specifically for the roofing industry. Our roofing marketing podcast delivers insights that will help you develop effective marketing campaigns, reach your target audience, and grow your roofing business.

Don't miss out on the opportunity to enhance your knowledge and skills in roofing sales, marketing, and leadership. Tune in to our roofing podcast every Friday, and mark your calendars for our special Tuesday episodes that delve deeper into the topics that matter most to you. Stay ahead of the competition and unlock your full potential in the exciting world of roofing through our informative and inspiring podcast.

Hook Agency 2020