10 Easy Ways to Make Your Website Easier to Use

Pure Practical episode (quick episode/ just the meat & potatoes) ✓ Text to image ratio – Ensure you’re not hitting them with wall-of-text ✓ Content legibility – 800 px across, 19 pt font, line-height to space out text vertically. ✓ Adding bullet points and headings to key pages ✓ Page speed - Optimize your site to load 2 seconds or less - Gzip in htacess. ✓ Amplify a few important call-to-actions, play the others down.. user testing example: stop asking me if I have any questions. ✓ Swap out your stock images for your own in commonly accessed places on your site, don’t put text in images. ✓ Make sure your header and footer, - your main navigation systems on the site are consistent and provide an easy route to next steps. ✓ Consider a prominent search feature ✓ TLDR up at the top of articles… bigger first sentence, and author information. (E-A-T and how that effects search) ✓ Trust and familiarity. This is where testimonials, badges and other trust factors are important. But also consider making sure that your site feels familiar with the concept of ‘prototypicality’ - don’t make it different just to make it different. How can you make your site feel a little bit more like something they’ve seen before and know how to interact with.
Pure Practical episode (quick episode/ just the meat & potatoes) ✓ Text to image ratio – Ensure you’re not hitting them with wall-of-text ✓ Content legibility – 800 px across, 19 pt font, line-height to space out text vertically. ✓ Adding bullet points and headings to key pages ✓ Page speed - Optimize your site to load 2 seconds or less - Gzip in htacess. ✓ Amplify a few important call-to-actions, play the others down.. user testing example: stop asking me if I have any questions. ✓ Swap out your stock images for your own in commonly accessed places on your site, don’t put text in images. ✓ Make sure your header and footer, - your main navigation systems on the site are consistent and provide an easy route to next steps. ✓ Consider a prominent search feature ✓ TLDR up at the top of articles… bigger first sentence, and author information. (E-A-T and how that effects search) ✓ Trust and familiarity. This is where testimonials, badges and other trust factors are important. But also consider making sure that your site feels familiar with the concept of ‘prototypicality’ - don’t make it different just to make it different. How can you make your site feel a little bit more like something they’ve seen before and know how to interact with.

Roofing Podcast - Hook Better Leads

Welcome to one of the top Roofing Podcasts for marketing, sales, leadership and technology!


If you're seeking valuable insights and actionable strategies to excel in the roofing industry, you've come to the right place. Our dedicated roofing marketing podcast is your go-to resource for everything related to marketing in the roofing sector. Tune in every Friday and enjoy bonus episodes on select Tuesdays to stay informed and inspired.

Join us as we bring together industry-leading experts who specialize in roofing sales. Our roofing sales podcast is designed to equip you with the knowledge and skills necessary to boost your sales performance and achieve outstanding results. From prospecting and lead generation to negotiation techniques and closing deals, our sales coaches share their expertise and practical tips to help you succeed in the competitive roofing market.

We also dive deep into the realm of roofing leadership. Our podcast features accomplished leaders who have made significant impacts in the roofing industry. Learn from their experiences, strategies, and leadership principles to inspire and elevate your own leadership abilities. From building high-performing teams to fostering a culture of excellence, our roofing leadership podcast provides the guidance you need to become a respected leader in the roofing community.

In addition, we explore the latest trends and innovations in roofing marketing. Stay up to date with the rapidly evolving landscape of digital marketing, social media strategies, and branding techniques tailored specifically for the roofing industry. Our roofing marketing podcast delivers insights that will help you develop effective marketing campaigns, reach your target audience, and grow your roofing business.

Don't miss out on the opportunity to enhance your knowledge and skills in roofing sales, marketing, and leadership. Tune in to our roofing podcast every Friday, and mark your calendars for our special Tuesday episodes that delve deeper into the topics that matter most to you. Stay ahead of the competition and unlock your full potential in the exciting world of roofing through our informative and inspiring podcast.

Roofing Podcast - Hook Better Leads © 2023
Hook Agency 2020