Roofing Social Media Playbook so They “See You Everywhere”

Guest:
Tearah Rice – Marketing Director, Eco Roofing Solutions (Arizona)
This episode lays out a ruthless roofing social media playbook for becoming the company homeowners say they “see everywhere,” without billboards or dumping tens of thousands into SEO, by winning attention inside the feeds people already scroll every day. It breaks down why most contractors don’t post even when they know they should—camera fear, imposter syndrome, overthinking their voice/face, lack of time, inconsistency, and getting emotionally derailed by negative comments—and shows how to flip those into advantages by treating posting like reps in the gym. It explains how frequency creates more “shots on goal,” why posting four times a day across platforms accelerates learning, and why relying on one post per day is a slow way to find what actually works. It dives into the real separation between content types, including why Stories are the relationship engine (DM starters, trust building, warm behind-the-scenes), while feed content is the growth engine, plus how to start without talking on camera by using B-roll, tripods, and meme templates that are designed to be reused. It also breaks down the “secret sauce” most roofing companies miss: building a personal brand page that reps the company hard because people psychologically expect to be sold by a business page but connect with a human page, and how that translates into referrals, power partners, realtor relationships, and neighborhood momentum. Finally, it gets tactical on giveaways (what prizes actually work), events and sponsorships (what’s a waste vs what prints money), chamber/community strategy for “five-mile fame,” and why showing up as your real self—corny, cringy, imperfect—beats polished corporate content every time if you want homeowners to trust you and buy. 

Roofing Podcast - Hook Better Leads

Welcome to one of the top Roofing Podcasts for marketing, sales, leadership and technology!


If you're seeking valuable insights and actionable strategies to excel in the roofing industry, you've come to the right place. Our dedicated roofing marketing podcast is your go-to resource for everything related to marketing in the roofing sector. Tune in every Friday and enjoy bonus episodes on select Tuesdays to stay informed and inspired.

Join us as we bring together industry-leading experts who specialize in roofing sales. Our roofing sales podcast is designed to equip you with the knowledge and skills necessary to boost your sales performance and achieve outstanding results. From prospecting and lead generation to negotiation techniques and closing deals, our sales coaches share their expertise and practical tips to help you succeed in the competitive roofing market.

We also dive deep into the realm of roofing leadership. Our podcast features accomplished leaders who have made significant impacts in the roofing industry. Learn from their experiences, strategies, and leadership principles to inspire and elevate your own leadership abilities. From building high-performing teams to fostering a culture of excellence, our roofing leadership podcast provides the guidance you need to become a respected leader in the roofing community.

In addition, we explore the latest trends and innovations in roofing marketing. Stay up to date with the rapidly evolving landscape of digital marketing, social media strategies, and branding techniques tailored specifically for the roofing industry. Our roofing marketing podcast delivers insights that will help you develop effective marketing campaigns, reach your target audience, and grow your roofing business.

Don't miss out on the opportunity to enhance your knowledge and skills in roofing sales, marketing, and leadership. Tune in to our roofing podcast every Friday, and mark your calendars for our special Tuesday episodes that delve deeper into the topics that matter most to you. Stay ahead of the competition and unlock your full potential in the exciting world of roofing through our informative and inspiring podcast.

Roofing Podcast - Hook Better Leads © 2023
Hook Agency 2020