How Roofing PE Acquisitions End Badly

If you’re a roofing or home service owner thinking about selling in the next 1–5 years, this is required viewing. Tim and Gregg Schonhorn (Business Development Advisor, SF&P Advisors) unpack the real story behind platform roll-ups, the Minnesota Rusco / Nucco situation, AirPros, and why roofing is still 5+ years behind HVAC, plumbing, and electrical on the private equity curve.
You’ll hear why some buyers are rock-solid long-term partners… and others are ticking time bombs built on ugly debt structures and bad covenants.
In this conversation, you’ll learn:
  • How roofing PE platforms are actually structured (and where they make their money)
  • Why deals like Minnesota Rusco and AirPros went sideways – and what warning signs you can spot early
  • How storms, demand cycles, and “one huge year” really factor into your valuation
  • The difference between real platforms and “let’s bundle 10 shops and flip” con jobs
  • How to vet a buyer’s debt, covenants, and capital stack so you don’t get wiped out by their financing
  • Why integration (systems, CRMs, chart of accounts, handbooks, compensation) is what creates real enterprise value
  • How culture, community reputation, and referrals quietly drive higher multiples for roofing businesses
  • Practical steps to add 3–5% net and hundreds of thousands of EBITDA before you go to market
If you want to protect your people, your brand, and your upside when you sell, this episode will give you the questions to ask and the traps to avoid.

Roofing Podcast - Hook Better Leads

Welcome to one of the top Roofing Podcasts for marketing, sales, leadership and technology!


If you're seeking valuable insights and actionable strategies to excel in the roofing industry, you've come to the right place. Our dedicated roofing marketing podcast is your go-to resource for everything related to marketing in the roofing sector. Tune in every Friday and enjoy bonus episodes on select Tuesdays to stay informed and inspired.

Join us as we bring together industry-leading experts who specialize in roofing sales. Our roofing sales podcast is designed to equip you with the knowledge and skills necessary to boost your sales performance and achieve outstanding results. From prospecting and lead generation to negotiation techniques and closing deals, our sales coaches share their expertise and practical tips to help you succeed in the competitive roofing market.

We also dive deep into the realm of roofing leadership. Our podcast features accomplished leaders who have made significant impacts in the roofing industry. Learn from their experiences, strategies, and leadership principles to inspire and elevate your own leadership abilities. From building high-performing teams to fostering a culture of excellence, our roofing leadership podcast provides the guidance you need to become a respected leader in the roofing community.

In addition, we explore the latest trends and innovations in roofing marketing. Stay up to date with the rapidly evolving landscape of digital marketing, social media strategies, and branding techniques tailored specifically for the roofing industry. Our roofing marketing podcast delivers insights that will help you develop effective marketing campaigns, reach your target audience, and grow your roofing business.

Don't miss out on the opportunity to enhance your knowledge and skills in roofing sales, marketing, and leadership. Tune in to our roofing podcast every Friday, and mark your calendars for our special Tuesday episodes that delve deeper into the topics that matter most to you. Stay ahead of the competition and unlock your full potential in the exciting world of roofing through our informative and inspiring podcast.

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